27th February: Representation in Adbusters

The first thing you should do at the start of today's lesson is to revisit the starter from last week. Review my feedback. Is there anything you need me to explain. Finally, we'll consider the challenge task from last week's starter (nobody attempted it!).

 SMART START


Consider this film poster from the 12th James Bond film in the context of;
  1. Genre Theory (Tyler)
  2. Feminist Theory (Cole)
  3. Structuralist Theory (Joe)
  4. Narrative Theory
  5. Theory of Semiotics (Jacques)
  6. Stuart Hall's Representation Theory (Ben)
  7. Identity Theory
  8. Male Gaze Theory (Quinn)
You will each be given one theory to consider (chosen at random!). Submit your response via Google Classroom in the usual way.

PRACTISE


Use your knowledge of the critical framework to analyse this print advert from Adbusters. Post straight to your online journal. Here are some prompts to help you;
  1. How are representations of ethnicity constructed?
  2. How is the audience positioned in relation to these representations? (Preferred reading)
  3. How do these representations reflect the ideology of Adbusters?
  4. How is postcolonial theory relevant here?
  5. How can Stuart Hall's Representation Theory be applied to this advert?
REVIEW

We will consider your responses as a whole class and construct some model answers. Add to your own responses using a different coloured font.