Revision
Take the following tests and screenshot your best time. Publish in a post entitled 'Revision Quizzes'.
Without access to the software on the computers in school, we are in danger of falling a little behind with the NEA tasks. I am trying to identify a solution to this issue but, in the meatime, we can certainly get on with the necessary planning.
NEA Preparation 1: Working With a Target Audience
Ok, now you know what an advertorial is, the coursework requirements should be clear and obvious. So, the first stage of planning a media production is to clearly identify your target audience. To do this, we produce a Target Audience Profile (TAP) which is the presentation of an imaginary 'typical' target audience member.
Here is an example of a basic TAP (for an unrelated media product):
Start a post entitled 'Working With a Target Audience'. Research and answer the following questions;
- What is a Target Audience Profile?
- Who, within a normal production team, would use a TAP?
- What are the benefits of producing a Target Audience Profile? How will it help you during the production process?
- What kind of information should you include in the TAP?
Now look again again at the brief requirements in a previous post. It defines your target audience as 18-34 year old 'mainstreamers' or 'aspirers'. Research and nswer the following questions;
- What is the definition of a 'mainstreamer'?
- What is the definition of an 'aspirer'?
NEA Preparation 2 : Your NEA Proposal (Let's get creative!)
Now you need to put together a proposal for your actual NEA media production. Read the brief again (you can't be too familiar with it!). Give it some serious thinking time. Research existing products and possible genres. Then, in a post entitled 'My NEA Media Production Proposal', answer the following questions;
MAGAZINE
- What is the chosen genre for your magazine?
- What will your magazine be called?
- What are the existing media print products within this genre? (Your competition!)
- What are the typical conventions of those magazines?
- What social groups will be represented within your magazine?
- What will the topic of your double page feature be?
- What will be the focus of your advertorial? (Relevant service or NEW product)
PODCAST
- What will your podcast be called?
- What will be the topic of your podcast? (from one of your magazine cover lines)
- Who is the person related to that feature that you will interview?
- Apart from the studio setting, what other location will you include in your podcast?
- What conventions of podcasts will you include? (Jingle, interview, etc)
Consider carefully the mock pitches you made a few weeks ago. Some of you are able to adapt those mocks to meet this brief!
NEA Preparation 3 : Your NEA Target Audience Profile
I would now like you to produce the TAP for your actual NEA portfolio. Start another post entitled 'My Target Audience Profile. Who would your typical target audience member be? You can use a stock image from the internet but the written stuff must be original (from your brain!).
EVERYONE ELSE, COMPLETE ALL OF THE MISSING POSTS THAT YOU CAN (WITHOUT ACCESS TO SCHOOL SOFTWARE).
