11th June: Live Lesson: The Conventions of Vlogging

For today's lesson you will need the following tabs open in your Chrome browser (so that you can switch between them);
  • Our Google Classroom page
  • Our Google Meets page (accessed via code in Google Classroom)
  • This blog
  • Your own blog (so that you can write directly into it during the lesson)




STARTER: Quick Recall Test - Theories and theorists (2 mins)

In today's lesson, we will answer the following questions;
  1. What are the conventions of a successful vlog?
  2. How is vlogging media language used to engage audiences?
  3. What media language is used to engage audiences in our set texts? (Zoella & Attitude)
To answer question 1, we will examine the document below, addressing any unknown language and misconceptions. Once you are happy that you understand the text, you can screenshot and post the discussion directly into your learning journal.


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To answer question 2, examine the techniques listed below and suggest a way in which it could be used to engage an audience. All of the answers are in the discussion document we have just reviewed. The first one has been done for you. We will work through this together; I will take responses from each of you in turn (you will be asked to turn your mic on). Present your responses in your learning journal (blog) using the following conventions.

JUMP CUT : An editing technique that cuts material from single takes, giving the effect of jumping forward in time : Creates narrative energy by missing less important parts out of a final edit and is also suggestive of an amateur aesthetic.

  • BREAKING THE FOURTH WALL
  • UNSCRIPTED NARRATIVE
  • COLLABORATIVE CONTENT
  • AMATEUR AESTHETIC
  • EVERYDAY MISE-EN-SCENE
  • PRESENTER POV
  • HIGH-KEY LIGHTING
  • INVITATION INTO PRIVATE SPACES
  • NARRATIVE AUTHENTICITY
  • BEST FRIEND CHARACTERISATION
  • CONFESSIONAL NARRATIVE
  • CANDID IMAGERY
  • SANITISED STORY CONTENT
  • SINGLE CAMERA EDIT
  • NARRATIVE CURRENCY
  • CODES OF REALISM
  • ASPIRATIONAL NARRATIVES

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To answer question 3, we will use the resource below to identify the media language in the extracts. Use the 'hints' button to define the media language if you need to and tick the correct answers. Use the online checking system to mark your response. For each extract, take a screenshot now and post in your learning journal after the lesson. Without switching your camera on, you should be able to present your computer screen to the rest of the class. We will take it in turns to present our screen and talk through the answers as we progress through the exercise. I will do the first one to demonstrate.

Extract Analysis Task

Homework

 Additional Reading:

Online Media Text Book Extract (AS)
Online Media Text Book Extract (A2)

Also, use the 'Theory Presentations' page in the sidebar (NEW!) to revise any theories that you identified incorrectly in the starter task.

NEA

To finish today's lesson, if we have time, we'll have a brief discussion focusing on the progress you are making in terms of NEA. I will explain some thoughts I have about how you can complete the coursework using online editing tools.