How are representations constructed in this screengrab from Instagram? Complete the assignment on our Google Classroom. You have 15 minutes to construct a complete exam-style response.
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| Megan Crabbe aka @BodyPosiPanda |
Some key questions to consider: To what extent does this represent traditional or progressive gender roles? To what extent does this challenge gender stereotypes?
Some key terms to consider: Medium shot, low-angle shot, gesture code, stereotype, iconography, anchoring, mode of address, setting (there are other terms you should include too).
Key theoretical framework theories to consider: Gender performativity (Judith Butler), Feminist Theory (bell hooks), Feminist Theory (Liesbet Van Zoonen), Identity Theory (David Gauntlett), Representation Theory (Stuart Hall), Structuralism (Claude Levi-Strauss)
THE DOWNFALL OF ZOELLA & HER COMMERCIAL RESPONSE
We will work our way through these updated exam board resources, making notes under a learning journal post entitled 'Zoella Update: Downfall & Commercial Response'.
Task 1
Oops! Page not found!
Task 2
Why Zoella Stopped Posting
Independent Newspaper Article (Criticism of Zoella)
Grazia Takes a Different View
More Controversy
Yet More Controversy
Even More Controversy
Task 3
Zoella's Response to Dwindling Popularity
Task 4
A to Z Creatives
Task 5
Gender Roles in Tuesday Takeover
Task 6
Gender Representations Constructed Through the Zoella Instagram Pages
Task 7
Zoella Business Interests
What is 'Commodification'?
How Does Commodification Apply to Zoella / Zoe Sugg?
Zoella YouTube Channel Analytics
Zoella YouTube Channel: Life, Beauty & Chats
Zoella YouTube Channel: More Zoella
Glamour Cover
Task 8
Cordially Invited by Zoe Sugg
Criticism of Cordially Invited
Task 10 (I know I missed 9 - that's deliberate!)
Zoella YouTube Task
How YouTubers Really Make Their Millions
Task 11
Gleam
What Does the Future Hold for Instagram Influencers?
What Do We Know About Celebrity Endorsement in Advertising?
THEORIES & THEORISTS REVIEW
In today's lesson, I will show you how to make a 'Flappy'; a great physical resource for commiting the information relating to theories & theorists to long-term memory. I hope you are feeling 'crafty'?
SUMMER WORK
- Complete as much of your NEA magazine content as possible (not the front cover yet)
- Make sure that you know all your media theorists (Theory / Theorist / Overview of Theory)
- Get your online learning journal completely up-to-date! (so you can access year 13 work)
- Work your way through the final aspect of the online media unit, Online Media Instrustry, using the resources below. Post your responses in a learning journal post entitled 'Online Media Industry'.
