2021 NEA Brief

Here are the requirements of the brief for the 2021 NEA.

 You will start to plan your NEA submission during this period of school closure. Details to follow.

13th March

STARTER

Today's starter comes from the film 'The Breakfast Club', one of my favourite films. All you need to know though is that it's a film about a small group of students from different backgrounds forced to spend time together in a school detention. You can access the trailer here.

Review the clip below and answer the question presented in class.

12th March : Original Magazine Pitch

STARTER

Login to our Google Classroom and complete the criterial perspectives pair matching assessment. You have 2 minutes and 3 attempts to match the theories and theorists. Good luck!

ORIGINAL MAGAZINE PITCH

You will then pitch your original magazine to your peers (and me). We will scrutinise your proposal, asking questions to clarify anything you don't make clear. At the end of your pitch I, as the CEO of the publishing company, will or won't 'green-light' your project.

Requirements

• Unique title
• Clear target audience
• Summary of audience appeals
• Summary of typical content (appropriate)
• Magazine format (digital or print or both)
• Online presence strategy
• Advertising strategy
• USP

RESPONSE TASK

You need to access the feedback from last lesson's question. Then you need to redraft your response, addressing the issues raised in the feedback. Anybody who didn't meet the 12/20 target must resit the question (using a different text). However, before that, I will construct a model response to the Phones4Us question, with your input and support. You can then use this model as a structure for the resit.

ACCESS TO REAL NEA BRIEF

To earn access to the real NEA brief, you must meet the following criteria;

1. Achieve 12 or more out of 20 in an unseen resource assessment.
2. Deliver a successful original magazine pitch (get it green-lit)
3. Successfully match the critical perspective pairs (see above) in under 2 minutes.
4. Achieve 80% of learning journal posts completed (32 posts identified as green)

6th March Smart Start

Review this advert in the context of our theoretical framework. In particular, consider Genre Theory, Narrative Theory, Structuralist Theory and Barthes' Semiotics Theory. For each theory (paragraph) remember the stages (although could be in a different order)...

What is your observation or point?

Describe your evidence using media language.

Link to a ideology or theory

(compare or constrast with set text)

5th & 6th March: Magazines (Industry & Audience)

SMART START

At the start of today's lesson, examine the feedback from the 'For Your Eyes Only' task and post a response via Google Classroom. Address any misconceptions or add further detail if directed.

EXPLAIN

In today's lesson we will review each of the follow resources from the exam board, selecting the important information and posting on our blogs. I will give you specific instructions for each resource.


Industry (cont)

The Impact of Digital Technology on Magazine Production & Distribution

Applying Theoretical Approaches: Curran & Seaton

Magazines: Online Presence

Magazines & Advertising


Audience

Magazine 4Cs

Appeals & Pleasures of Magazines

Audience Response to Woman Magazine

Audience Response to Adbusters Magazine

Cultivation Theory


PRACTISE

Demonstrate your understanding of the theoretical concepts relating to magazines by pitching an idea for a new, original magazine. This can either be a new women's magazine or a new non-mainstream magazine. You must decide:

• Who is your specific target audience? (Reformers, Explorers, etc) Produce a Target Audience Profile (TAP)
• How will you appeal to your target audience?
• What type of content will you include?
• How will your magazine be produced; print and/or digital format?
• What online and social media presence will your magazine have?
• What sort of advertising will your magazine feature?
• What will make your magazine unique?

You will deliver your pitch to the class during next Thursday's lesson. Those who pitch successfully will be given access to the actual brief for your NEA Component 3. Those who do not pitch successfully will have to re-pitch until successful to gain access to the real brief.