25th June: Attitude; Representation

For today's lesson you will need the following tabs open in your Chrome browser (so that you can switch between them);
  • Our Google Classroom page
  • Our Google Meets page (accessed via code in Google Classroom)
  • This blog
  • Your own blog (so that you can write directly into it during the lesson)


STARTER

Let's start with some revision, revisiting some of the learning from recent lessons. How much can you remember and recall? The revision is posted as an assignment in our Google Classroom.

THE BIG PICTURE

In today's lesson were are going to answer the following questions:
  1. How have representations of gender helped to shape society?
  2. Have how representations of gender changed over time?
  3. How are these repesentations challenged by Attitude? 

EXPLAIN

  • Stuart Hall argues that stereotypes work by reducing characters to simplistic physical characteristics and behaviour traits.
  • Stuart Hall suggests that the media and the power of media representations play an important role in defining the ideological thinking of audiences regarding specific social groups (LGBT, ethnic minority, nationalities, regional identities, etc)
  • Stuart Hall argues that stereotyples reflect the power social groups have within society and, therefore, negative stereotypes reflect an inequality of power ('others')
  • Male homosexuality was only descriminalised in 1967.
  • The construction of gay 'otherness' was historically maintained by media representations that were either comic (limp wristed) or predatory (pervert).
  • Judith Butler presents the idea that gender is constructed through performance.
  • Judith Butler suggests that gender identities are fluid.
  • Judith Butler suggests that gender norms are established and policed by the media/society.

We can listen to Judith Butler explain her theory in her own words...




On your blog, put the title 'Attitude: Representation'. Post a summary of these theories, including the Judith Butler video.


PRACTICE

Examine this editorial from the Editor-in-Chief of Attitude magazine / website.


Post and label (Attitude Editorial) a copy of the extract and then summarise the editor's (political) position in four or five bullet points. Try not to use direct quotations from the extract; try to paraphrase in your own words.


Look at this extract from Attitude, featuring Jake Shears (Scissor Sisters).


What sorts of representations of masculinity are constructed here? Does the image conform to any historical stereotypes? Also, consider how traditional representations are challenged. You may consider;
  • Body language
  • Costume design / make-up and the associated subversive connotations
  • Anchorage provided by cover lines and colour choices
Present your ideas on this Jamboard. Use one 'sticker' per idea. Following the task, I will post a copy of the Jamboard on this blog. After the lesson, post a copy of the extract and a copy of your Jamboard.

Back on your blog, answer the following question (5 minutes - if you are struggling, you can always raise your virtual hand!) Don't forget to post the question too!
  • How do the two Attitude extracts support Judith Butler's theory of Gender Performativity?
Finally for today, look at these historic front covers of Attutide magazine.
  • How have the representations on these front covers changed over time? We'll have a short discussion, then you can post the question and a summary of your collective responses on your blog. Following the lesson, you can post some images from the article to support your argument (use captions to date images).

TOMORROW'S LESSON & HOMEWORK
  • Post a copy of the Attutide extract (Jake Shears) and the collective responses (Jamboard).
  • Complete your review of representations on Attutide by visiting the Attitude website and seeking evidence to support both Stuart Hall's Theory of Representation and Judith Butler's Theory of Gender Performativity. Take screenshots and explain your evidence. Look for at least 3 examples of each theory.
  • Start a new post entitled '26th June: Zoella; Representation'.
  • Use this resource to complete a close analysis of the Zoella website, responding comprehensively to each question and task. You can post your work using any method you like; screenshots of resource, written Q&A, etc.
  • Update the learning journal monitoring document to reflect your progress.

18th June: Live Lesson 2: Capturing and Keeping Online Audiences

For today's lesson you will need the following tabs open in your Chrome browser (so that you can switch between them);
  • Our Google Classroom page
  • Our Google Meets page (accessed via code in Google Classroom)
  • This blog
  • Your own blog (so that you can write directly into it during the lesson)




CHECK: Do you all have emojis / hands up extension?

STARTER

Revision of last week's lesson. Access the quiz posted as an assignment in our Google Classroom. All questions are based on last week's lesson and the reading you completed for homework. You will have 7 minutes to complete this quiz. We will go through your answers during the lesson.


NEA NEWS

Creative Cloud Licences
LinkedInLearning

EXPLAIN

In the first part of today's lesson we will answer the following question;
  1. How do online media producers and capture and keep their audiences?
To answer this single question, we will use this resource. After we have been through it, you can reveal the answers and screenshot the worksheet, posting it on your blog.


The Rest of This Week's Lessons & Homework
  1. Read this article reviewing how Attitude (our set text) captures and maintains an audience. Post the article on your blog.
  2. Read this article reviewing how binary oppositions are constructed in online media. Post the article on your blog.
  3. Complete the analysis of this articule from Attitude, identifying the way binary oppositions are used to construct meaning. You can post your written reponse directly into your blog.

11th June: Live Lesson: The Conventions of Vlogging

For today's lesson you will need the following tabs open in your Chrome browser (so that you can switch between them);
  • Our Google Classroom page
  • Our Google Meets page (accessed via code in Google Classroom)
  • This blog
  • Your own blog (so that you can write directly into it during the lesson)




STARTER: Quick Recall Test - Theories and theorists (2 mins)

In today's lesson, we will answer the following questions;
  1. What are the conventions of a successful vlog?
  2. How is vlogging media language used to engage audiences?
  3. What media language is used to engage audiences in our set texts? (Zoella & Attitude)
To answer question 1, we will examine the document below, addressing any unknown language and misconceptions. Once you are happy that you understand the text, you can screenshot and post the discussion directly into your learning journal.


______________________________

To answer question 2, examine the techniques listed below and suggest a way in which it could be used to engage an audience. All of the answers are in the discussion document we have just reviewed. The first one has been done for you. We will work through this together; I will take responses from each of you in turn (you will be asked to turn your mic on). Present your responses in your learning journal (blog) using the following conventions.

JUMP CUT : An editing technique that cuts material from single takes, giving the effect of jumping forward in time : Creates narrative energy by missing less important parts out of a final edit and is also suggestive of an amateur aesthetic.

  • BREAKING THE FOURTH WALL
  • UNSCRIPTED NARRATIVE
  • COLLABORATIVE CONTENT
  • AMATEUR AESTHETIC
  • EVERYDAY MISE-EN-SCENE
  • PRESENTER POV
  • HIGH-KEY LIGHTING
  • INVITATION INTO PRIVATE SPACES
  • NARRATIVE AUTHENTICITY
  • BEST FRIEND CHARACTERISATION
  • CONFESSIONAL NARRATIVE
  • CANDID IMAGERY
  • SANITISED STORY CONTENT
  • SINGLE CAMERA EDIT
  • NARRATIVE CURRENCY
  • CODES OF REALISM
  • ASPIRATIONAL NARRATIVES

______________________________

To answer question 3, we will use the resource below to identify the media language in the extracts. Use the 'hints' button to define the media language if you need to and tick the correct answers. Use the online checking system to mark your response. For each extract, take a screenshot now and post in your learning journal after the lesson. Without switching your camera on, you should be able to present your computer screen to the rest of the class. We will take it in turns to present our screen and talk through the answers as we progress through the exercise. I will do the first one to demonstrate.

Extract Analysis Task

Homework

Additional Reading:

Online Media Text Book Extract (AS)
Online Media Text Book Extract (A2)

Also, use the 'Theory Presentations' page in the sidebar (NEW!) to revise any theories that you identified incorrectly in the starter task.

NEA

To finish today's lesson, if we have time, we'll have a brief discussion focusing on the progress you are making in terms of NEA. I will explain some thoughts I have about how you can complete the coursework using online editing tools.

4th & 5th June

I've marked you blogs and, apart from Katie, there's quite a bit missing. Please use these 3.5 hours over the next two days to catch up with everything that should be there but isn't. You also need to respond to the feedback I have left on some of your posts (see monitoring document).

The NEA proposals I have read are really good; imaginative magazine titles especially. I am now expecting some high quality products from these ideas!

Katie, you are at the stage where you need to start thinking about the specific content. What original photographs are you going to need to shoot? What will be your mode of address in the magazine? Formal or informal? What language / terminolody are you going to use? Remember, all photography must be original (not copies from the internet) but you can search appropriate internet images to use as model for framing, distance, focus, etc. Perhaps keep an archive of these models so that you are clear about what you are trying to achieve.

Finally, just a reminder that next week's lesson will be live online at 9:00am on Thursday. I will post a Google Meet link on our Google Classroom just a few minutes before the lesson starts. Students are audio only, so don't worry about doing your hair boys!

Live Lesson Update

Unfortunately, we can't deliver live lessons yet as we need to establish some protocols and gather parental consent. Therefore, this week's lesson will be posted on the blog as normal and we will go for the 'live' lesson the following week. Thursday 11th June. Sorry.