In today's lesson, you will complete a research task, looking at the industry contexts of each of our set texts. Use the worksheets below, and the hyperlinks within, to case studies.
Woman (Industry Worksheet)
Adbusters (Industry Worksheet)
For each case study, summarise the main points from the worksheet, answer the questions presented, include hyperlinks from the worksheet and embed any hyperlinked videos.
You must include the extension task for Adbusters magazine; it is important that you understand what is meant by 'culture-jamming'.
If you have a problem with the linked worksheet, just refresh the page!
Homework: Complete both case studies!
Next Lesson: Women's Magazines (Audience)
27th February: Representation in Adbusters
The first thing you should do at the start of today's lesson is to revisit the starter from last week. Review my feedback. Is there anything you need me to explain. Finally, we'll consider the challenge task from last week's starter (nobody attempted it!).
SMART START
SMART START
Consider this film poster from the 12th James Bond film in the context of;
- Genre Theory (Tyler)
- Feminist Theory (Cole)
- Structuralist Theory (Joe)
- Narrative Theory
- Theory of Semiotics (Jacques)
- Stuart Hall's Representation Theory (Ben)
- Identity Theory
- Male Gaze Theory (Quinn)
You will each be given one theory to consider (chosen at random!). Submit your response via Google Classroom in the usual way.
PRACTISE
Use your knowledge of the critical framework to analyse this print advert from Adbusters. Post straight to your online journal. Here are some prompts to help you;
- How are representations of ethnicity constructed?
- How is the audience positioned in relation to these representations? (Preferred reading)
- How do these representations reflect the ideology of Adbusters?
- How is postcolonial theory relevant here?
- How can Stuart Hall's Representation Theory be applied to this advert?
REVIEW
We will consider your responses as a whole class and construct some model answers. Add to your own responses using a different coloured font.
14th February: Representation in Woman Magazine
Following the semiotic analysis of the front covers of our set texts, we now need to look at the construction of representations in the set articles. Let's start with the representation of women in Woman magazine.
On your blog, review the representations constructed in the Breeze and Max Factor adverts from Woman magazine. Here are some prompts to help you:
13th February: Analysis of Set Text Front Covers
SMART START
Our first set text is the historical text, 'Woman Magazine'. Before we start to analyse the text, we must put it into an historical context by considering the changing role of women in the 1960s...
Revision: Terminology Match-Up
Once you have successfully completed the match-up exercise, take a screenshot and post in your learning journal.
PRACTISE I
You will now conduct a semiotic analysis of our historical set text. Write your response directly into your learning journal.
How does this 1950s film poster exploit representations that form part of our shared conceptual roadmap (Stuart Hall's Representation Theory)? Write your response in a Google Doc and submit via our Google Classroom in the usual way.
For a further challenge, consider how stereotypes represented here reflect inequalities of power and perceived vulnerabilities during this period (that's deep man!).
Then spend a couple of minutes reviewing your returned smart start from last lesson (Pepsi advert). Use the feedback I provided to make the improvements to your response.
EXPLAIN
EXPLAIN
Our first set text is the historical text, 'Woman Magazine'. Before we start to analyse the text, we must put it into an historical context by considering the changing role of women in the 1960s...
Revision: Terminology Match-Up
Once you have successfully completed the match-up exercise, take a screenshot and post in your learning journal.
PRACTISE I
You will now conduct a semiotic analysis of our historical set text. Write your response directly into your learning journal.
REVIEW I
You can review your response against the model response I will provide. How accurate was your own semiotic analysis? Add any information you missed using a different coloured font.
PRACTISE II
Now let's do the same analysis for our contemporary set text, Adbusters...
REVIEW II
Once again, you can compare your own response to the model reponse I provide.
REVIEW III
Now do a detailed semiotic analysis of your own magazine front cover. A review of the quantity of analysis will signpost the extent to which you were able to use media language to construct meaning!
Next Lesson
Now do a detailed semiotic analysis of your own magazine front cover. A review of the quantity of analysis will signpost the extent to which you were able to use media language to construct meaning!
Next Lesson
We will be looking at representation in the advertising of our set texts.
Magazine Front Covers
Your magazine front covers have been posted on the 'Exhibition of Students' Work' page (also see sidebar). I have also returned your assignments with a little feedback.
6th Feb: Magazines Part II
SMART START
Analyse this advert in the context of Barthes' Referential Code. Write your single paragraph (use a Google Doc), focusing on the use of academic language to make your point. Submit your document on Google Classroom.
EXPLAIN
In today's lesson we will review the magazine chapter in the AS text book (p158-163). You can access a copy of the extract in our Google Classroom. Make your own personal copy (on your Google Drive) and upload to Kami.
Using the Kami annotation tools, add comments to the text book to clarify any information as we go through it. Once you have annotated the extract, you can upload it back to your Google Drive and embed/hyperlink the document on your blog.
MODEL
PRACTISE
Using the knowledge you have acquired through the review of the text book extract, construct a magazine front cover. Use Photoshop to construct your front cover and include the following elements;
You must consider;
REVIEW
Analyse this advert in the context of Barthes' Referential Code. Write your single paragraph (use a Google Doc), focusing on the use of academic language to make your point. Submit your document on Google Classroom.
In today's lesson we will review the magazine chapter in the AS text book (p158-163). You can access a copy of the extract in our Google Classroom. Make your own personal copy (on your Google Drive) and upload to Kami.
Using the Kami annotation tools, add comments to the text book to clarify any information as we go through it. Once you have annotated the extract, you can upload it back to your Google Drive and embed/hyperlink the document on your blog.
MODEL
PRACTISE
Using the knowledge you have acquired through the review of the text book extract, construct a magazine front cover. Use Photoshop to construct your front cover and include the following elements;
- unique masthead
- main image (portrait)
- at least 3 cover lines
- an imperative
- an example of alliteration, assonance or rhyme
- date line
- tag line
- barcode
You must consider;
- typography
- colour scheme
- layout
- mode of address
- paradigmatic choices
REVIEW
- Did you include all of the required elements?
- How did you use media language to construct representations?
- Does the magazine front cover look authentic?
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